DAENA - Client Project

Client:
DAENA (Switzerland Scent marketing brand)

Type of Work: Catalogue and Leave-Behind Design

Role: Art Direction & Graphic Design

Team Members:
Maria Grazia Luna (Graphic Designer)

Software: InDesign, Illustrator, Photoshop

Year: 2024

The Ask

Create a catalogue and supplementary designs, such as a teaser and leave-behind material, for the Switzerland Scent marketing brand. The client is seeking a minimalistic, elegant, and sophisticated design.

Objective

Establish a strong brand identity for DAENA and attract a wider audience to its services.

Idea

Inspired by DAENA’s black-and-white logo and packaging, we’ve created a monochromatic design with accents of fresh scent imagery to highlight the brand’s diverse range of scents, while maintaining a cohesive, elegant aesthetic. The leave-behind design draws inspiration from DAENA’s signature InnoScent Pro diffuser, sparking interest and driving audience engagement with the brand.