Save Yourself from a Battle (Spec)

Client: Wise

Type of Work:
Brand Video and Billboard Ad

Role:
Art Director

Team Members:

Aster Hiu Yin Tse: Drawing / Video
Kyles Hei Tung Ho: Graphic Designer / Copywriter
Pandora Wing Nga Mok: Project Manager

Software:
Photoshop

Year:
2024

Objective

Raise brand awareness and highlight the instant and convenient features you get when using Wise to handle global payments.

Insight

Relocators often face challenges doing simple money tasks including global money transfers.

Idea

Wise saves you from a battle.
By humorously portraying the struggles of sending money in medieval times, the branding video highlights the effortless ease of using Wise today. Additionally, the billboard ad features a key battle scene from the video to reach a broader audience with a memorable, visual connection.