Save Yourself from a Battle (Spec)

Client: Wise

Type of Work:
Brand Video and Billboard Ad

Role:
Art Director

Team Members:

Aster Hiu Yin Tse: Drawing / Video
Kyles Hei Tung Ho: Graphic Designer
Pandora Wing Nga Mok: Project Manager

Software:
Photoshop

Year:
2024

Objective

Raise brand awareness and highlight the instant and convenient features you get when using Wise to handle global payments.

Insight

Relocators make up approximately 15%-25% of North America's population. They face frustrating challenges with simple money tasks such as transferring and managing multiple currencies and making payments. 

Idea

Our branding video humorously portrays the chaotic struggles of sending money in medieval times, contrasting them with the effortless ease of using Wise today. Complementing the video, the billboard ad features a key scene to reinforce the campaign’s message: “Save Yourself from a Battle.” This approach aims to reach a broader audience with a memorable, visual connection.