Air Canada
Art director / Graphic designer / Copywriter
Increase brand loyalty and ridership by positioning Air Canada as a leader in sustainable travel.
While a majority of Canadians prioritize eco-friendly travel, they’re often left disappointed with airlines' efforts to be better environmentally.
With sustainability efforts like a modernized fleet reducing CO2 emissions by 20%, Air Canada is turning its air miles, green.
A subway billboard targets eco-conscious commuters, while a magazine ad informs travel enthusiasts about the airline’s sustainability efforts. Additionally, ambient ads feature green footprint stickers and banner posters along walkways in domestic and US flight terminals. These initiatives promote Air Canada's eco-friendly image and encourage travellers to support the Carbon Offset Project with their next flight.
