Increase brand loyalty and ridership by positioning Air Canada as a leader in sustainable travel.
While 81% of Canadians prioritize eco-friendly travel, many are dissatisfied with Air Canada’s service. With sustainability efforts like a modernized fleet reducing CO2 emissions by 20%, Air Canada has a strong opportunity to rebuild its reputation.
This campaign highlights Air Canada’s environmental initiatives through strategic advertising. A subway billboard targets eco-conscious commuters, while a magazine ad informs travel enthusiasts about the airline’s sustainability efforts. Additionally, ambient ads feature green footprint stickers and banner posters along walkways in domestic and US flight terminals. These initiatives promote Air Canada's eco-friendly image and encourage travellers to support the Carbon Offset Project with their next flight.
