Increase awareness of Peru as a go-to destination for adventurous, nature-loving Canadian travellers and elevate its rank to the top 3 South American destinations.
61% of young Canadians crave unique, immersive travel experiences that awaken their senses. They’re eager to invest in once-in-a-lifetime journeys to faraway destinations. Yet, Peru is often overlooked, with many unaware of its exact location or the wealth of experiences it offers.
This campaign brings Peru to life through a sensory journey—visuals, textures, tastes, sounds, and scents. Vibrant imagery and sensory-driven copy immerse Canadian travellers in the adventure and charm of Peru, sparking curiosity and inspiration to make it their next destination.
