Kleenex is there for you in every moment (Spec)

Client: Kleenex

Type of Work:
Magazine, Billboard, and Banner Ads

Role: Art Director / Copywriter

Team Members:
Ekaterina Smorodina (Art Director / Copywriter)
Laura Delgadillo (Photographer)
Johnny Sanchez (Photographer)
Elena Kiltau (Model)
Esther Angelica (Makeup)

Software: Photoshop

Year: 2024

Objective

Boost Kleenex sales and brand loyalty by creating an emotional connection with young adults.

Insight

Young adults (18-30) frequently navigate a wide range of emotions in their daily lives, making facial tissues an essential and trusted companion.

Idea

Kleenex is there for you in every moment.
This campaign uses black-and-white photography to highlight the emotional journey of a single character, capturing her authentic expressions to create a deep connection with the audience.