Kleenex
Art Director / Graphic Designer / Copywriter
Boost Kleenex sales and brand loyalty by creating an emotional connection with young adults.
Young adults (18-30) frequently navigate a wide range of emotions in their daily lives, making facial tissues an essential and trusted companion.
Kleenex is there for you in every moment.
This campaign uses black-and-white photography to highlight the emotional journey of a single character, capturing her authentic expressions to create a deep connection with the audience.
