Boost Kleenex sales and brand loyalty by creating an emotional connection with young adults.
Young adults (18-30) frequently navigate a wide range of emotions in their daily lives, making facial tissues an essential and trusted companion.
Kleenex is there for you in every moment, whether happy or sad. This campaign uses black-and-white photography to highlight the emotional journey of a single character, capturing her authentic expressions to create a deep connection with the audience.
